Johan is a creative-minded data-driven digital media executive who has a unique set of experience across a wide spectrum of products and services covering Greater China and SE Asia. His career began in advertising, starting with 4As. Leo Burnett, EURO RSCG (a.k.a Havas) and J. Walter Thompson. His forte lies with new media and strategic planning. Highly proficient in harnessing creativity and data insights, blending art and science, he consider himself a storytellers as much as a strategists. An advocate of digital marketing and new media, he has participated on all sides of the trade. Ad agency, the client, as well as the publisher. Always in-tune with the latest and the most advance in digital media and marketing, he has co-founded VS MEDIA a Multi-Channel Network (MCN) focusing on Chinese creators (KOLs) across Greater China with backings from China Media Capital and Discovery Networks APAC. His latest venture is wepro180, a cybersecurity-focused professional content community that provides data-driven B2B marketing services for tech brands to reach and deepen engagement with prospects with high precision and efficiency.