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21 May 2019

Hotels.com cloud data to find out the user's preference to use open source software to reduce the risk of confidentiality

Analyze cloud data to adjust targeted advertising strategies

According to a survey conducted by a foreign country in 2018, the number of users who book travel tickets or hotels on the website currently accounts for about 40% of the overall market. However, there are so many channels available for ordering travel services online. There are more than a dozen well-known platforms that offer hotel prices. As one of the contenders, Hotels.com has long used cloud data analytics technology to understand the browsing mentality of website users to improve the layout of the website and optimize the website function.

Torquill Pagdin, Director of Science and Technology (Data Engineering) at Hotels.com, said, "By analyzing the browsing and booking behavior of users, we can provide our marketing department colleagues with a lot of useful information, such as which country from which customers who order rooms are mostly from, currently In the most popular reservation areas, colleagues can adjust the promotion strategy in a targeted manner so that the promotion content can reach the target audience directly.” Hotels.com has made layout adjustments many times, which are made by analyzing the customer's browsing habits through artificial intelligence. "For example, we know that when we book a hotel, we focus on photos. After analysis, we know that most people only look at the first six photos. If the photos displayed are still not in good condition, they will have a good chance to continue to browse this room. The content of the hotel, even to other sites." Therefore, the system will analyze the user's browsing history, analyze the user's emphasis on which hotel facilities, and then order the order of the photos.

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