Conference Programme 2019

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Using Big Data to Reach “Mobile-First” Audiences across Asia

22 May 2019
Enterprise Intelligence and Analytics Stage
Using the power of data analytics to unlock useful insights into your customer base can revolutionise your business. This is the reason behind of why many business leaders agree that understanding the power of data and insights is increasingly important in today’s fast paced, competitive digital landscape. Just collecting and processing data is half the story, but knowing how to use data to reach your “mobile-first” target audience with the scale, transparency and efficiency of our proprietary data management platform is key to our success in serving more than 1,500 renowned brands over the years across Asia Pacific. In this session, Kenneth Leung, General Manager of Vpon Big Data Group, will share: - Utilizing the proliferation of big data in the mobile world - Using data insights to reach and activate mobile-first audiences at scale across Asia Pacific - Our collaboration with JNTO demonstrating our data solution capability in Japan
Speakers
Arthur Chan, Chief Operating Officer - Vpon Big Data Group

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