Charting the Customer Journey: Paths Along the Digital Trail
Big Data, Analytics & Artificial Intelligence Theatre
Digital transformation is affecting every aspect of the customer experience - changing and influencing the way conversations happen, decisions are made, and actions taken. Majority of customer interaction patterns are ignored because systems weren’t designed to handle complex interactions that occur across digital channels and traditional channels consistently. Explore why the status quo isn’t good enough anymore and how CDOs can use real-time big data analytics to personalise a truly contextual omnichannel experience.